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Bye, Steve. Thanks for everything!

2011 October 6
by Doug Nix

Today marks a turn­ing point for me. With the loss of Steve Jobs, the world is a lesser place. His bril­liance, vision and charisma changed the world for the bet­ter in so many ways.

Bye SteveAs any­one who knows me well will tell you, I am a pas­sion­ate Mac user. I became a believer in 1991 when my then-​​girlfriend intro­duced me to her SE-​​30, “Peanut”, but my his­tory with Apple goes back all the way to 1980. As a Grade 10 stu­dent, I landed a job sell­ing Apple com­put­ers. We were sell­ing Apple II’s, II+‘s, IIe’s and III’s in those days. The Apple II was the first game changer from Apple, deliv­ered in the days when com­put­ers were behe­moths owned by cor­po­ra­tions, and the University of Waterloo’s Red Room was the heart of their com­puter sci­ence pro­gram. I remem­ber the launch of the Lisa, and I remem­ber my first expe­ri­ence of a graph­i­cal UI on the Lisa we had in the showroom.

I became an EvangeLista in the ’90’s, sub­scrib­ing to the Mac EvangeList pub­lished by Guy Kawasaki. Armed with GK’s facts, I went armed into bat­tle with my PC lov­ing col­leagues. I watched in hor­ror as Sculley ousted Steve from Apple, and the com­pany entered a period of medi­oc­rity that nearly ended it when Gil Amelio took charge and in a stroke of vision­less lead­er­ship insisted on build­ing the same crappy beige boxes that every­one else was building.

My evan­ge­lism never slack­ened, despite these set­backs, despite the crit­i­cism and doom­say­ing of friends, fam­ily and col­leagues. I con­tin­ued to pick fights with PC users who just didn’t, and couldn’t, “get it”.

My heart soared when Steve came back to Apple, and the launch of the first iMacs in Bondi Blue changed the world. It was the begin­ning of the rev­o­lu­tion I always knew would come. My Bondi Blue Rev B iMac still works, and has a safe place in my house, as a reminder of what change can look like.

As I sit writ­ing this on my 27″ I5 iMac, I am in awe of what great lead­er­ship can do. To say that I am inspired by Steve Jobs leaves it a lit­tle short.

So this year I’ll add October the 5th to my Mac cal­en­dar, next to January 24th, 1985, as a key date in my cal­en­dar. I’ll remem­ber and be inspired by Steve’s words and actions as a great leader, a great busi­ness­man, and a great per­son. I’ll try to make my life a lit­tle sim­pler and a lit­tle clearer, fol­low­ing his lead, and I’ll say “Thanks for every­thing, Steve. We’ll miss you!”.

Doug Nix — Macintosh Evangelista

Post By Doug Nix (95 Posts)

+DougNix is Managing Director and Principal Consultant at Compliance InSight Consulting, Inc. (http://​www​.com​pli​an​cein​sight​.ca) in Kitchener, Ontario, and is Lead Author and Managing Editor of the Machinery Safety 101 blog.

Doug’s work includes teach­ing machin­ery risk assess­ment tech­niques pri­vately and through Conestoga College Institute of Technology and Advanced Learning in Kitchener, Ontario, as well as pro­vid­ing tech­ni­cal ser­vices and train­ing pro­grams to clients related to risk assess­ment, indus­trial machin­ery safety, safety-​​related con­trol sys­tem inte­gra­tion and reli­a­bil­ity, laser safety and reg­u­la­tory conformity.

Website: → Compliance inSight Consulting Inc.


  • drtaxs­acto

    Thanks for the post. I was one of Guy’s orig­i­nal 50 on the list. I was always con­fused why I was added to the list — but I was an active par­tic­i­pant. It was one of the first times I rec­og­nized the power of the swarm. I actu­ally had lunch with Guy about 8 months ago and he could not tell me — but we had a good con­ver­sa­tion about that.

    • Doug Nix

      Dear drtaxs­acto,

      Thanks for the com­ment! Always good to con­nect with another Evangelista! Hey, maybe you can help me: I’m look­ing for a good qual­ity copy of the the EvangeLista logo (see my sig­na­ture on the post). The one I have is a small GIF. Ideally I’d like to find an AI for­mat file, but even a hi-​​res jpg or png would be bet­ter than what I have…

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