Bye, Steve. Thanks for everything!

Today marks a turning point for me. With the loss of Steve Jobs, the world is a lesser place. His brilliance, vision and charisma changed the world for the better in so many ways.

Bye SteveAs anyone who knows me well will tell you, I am a passionate Mac user. I became a believer in 1991 when my then-girlfriend introduced me to her SE-30, “Peanut”, but my history with Apple goes back all the way to 1980. As a Grade 10 student, I landed a job selling Apple computers. We were selling Apple II’s, II+’s, IIe’s and III’s in those days. The Apple II was the first game changer from Apple, delivered in the days when computers were behemoths owned by corporations, and the University of Waterloo’s Red Room was the heart of their computer science program. I remember the launch of the Lisa, and I remember my first experience of a graphical UI on the Lisa we had in the showroom.

I became an EvangeLista in the ’90’s, subscribing to the Mac EvangeList published by Guy Kawasaki. Armed with GK’s facts, I went armed into battle with my PC loving colleagues. I watched in horror as Sculley ousted Steve from Apple, and the company entered a period of mediocrity that nearly ended it when Gil Amelio took charge and in a stroke of visionless leadership insisted on building the same crappy beige boxes that everyone else was building.

My evangelism never slackened, despite these setbacks, despite the criticism and doomsaying of friends, family and colleagues. I continued to pick fights with PC users who just didn’t, and couldn’t, “get it”.

My heart soared when Steve came back to Apple, and the launch of the first iMacs in Bondi Blue changed the world. It was the beginning of the revolution I always knew would come. My Bondi Blue Rev B iMac still works, and has a safe place in my house, as a reminder of what change can look like.

As I sit writing this on my 27″ I5 iMac, I am in awe of what great leadership can do. To say that I am inspired by Steve Jobs leaves it a little short.

So this year I’ll add October the 5th to my Mac calendar, next to January 24th, 1985, as a key date in my calendar. I’ll remember and be inspired by Steve’s words and actions as a great leader, a great businessman, and a great person. I’ll try to make my life a little simpler and a little clearer, following his lead, and I’ll say “Thanks for everything, Steve. We’ll miss you!”.

Doug Nix – Macintosh Evangelista

Author: Doug Nix

+DougNix is Managing Director and Principal Consultant at Compliance InSight Consulting, Inc. ( in Kitchener, Ontario, and is Lead Author and Managing Editor of the Machinery Safety 101 blog.

Doug's work includes teaching machinery risk assessment techniques privately and through Conestoga College Institute of Technology and Advanced Learning in Kitchener, Ontario, as well as providing technical services and training programs to clients related to risk assessment, industrial machinery safety, safety-related control system integration and reliability, laser safety and regulatory conformity.

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  • Thanks for the post. I was one of Guy’s original 50 on the list. I was always confused why I was added to the list – but I was an active participant. It was one of the first times I recognized the power of the swarm. I actually had lunch with Guy about 8 months ago and he could not tell me – but we had a good conversation about that.

    • Dear drtaxsacto,

      Thanks for the comment! Always good to connect with another Evangelista! Hey, maybe you can help me: I’m looking for a good quality copy of the the EvangeLista logo (see my signature on the post). The one I have is a small GIF. Ideally I’d like to find an AI format file, but even a hi-res jpg or png would be better than what I have…

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