Bye, Steve. Thanks for everything!

Today marks a turn­ing point for me. With the loss of Steve Jobs, the world is a less­er place. His bril­liance, vis­ion and cha­risma changed the world for the bet­ter in so many ways.

Bye SteveAs any­one who knows me well will tell you, I am a pas­sion­ate Mac user. I became a believ­er in 1991 when my then-​girlfriend intro­duced me to her SE-​30, “Peanut”, but my his­tory with Apple goes back all the way to 1980. As a Grade 10 stu­dent, I landed a job selling Apple com­puters. We were selling Apple II’s, II+‘s, IIe’s and III’s in those days. The Apple II was the first game changer from Apple, delivered in the days when com­puters were behemoths owned by cor­por­a­tions, and the University of Waterloo’s Red Room was the heart of their com­puter sci­ence pro­gram. I remem­ber the launch of the Lisa, and I remem­ber my first exper­i­ence of a graph­ic­al UI on the Lisa we had in the show­room.

I became an EvangeLista in the ’90’s, sub­scrib­ing to the Mac EvangeList pub­lished by Guy Kawasaki. Armed with GK’s facts, I went armed into battle with my PC lov­ing col­leagues. I watched in hor­ror as Sculley ous­ted Steve from Apple, and the com­pany entered a peri­od of mediocrity that nearly ended it when Gil Amelio took charge and in a stroke of vis­ion­less lead­er­ship insisted on build­ing the same crappy beige boxes that every­one else was build­ing.

My evan­gel­ism nev­er slackened, des­pite these set­backs, des­pite the cri­ti­cism and doom­say­ing of friends, fam­ily and col­leagues. I con­tin­ued to pick fights with PC users who just didn’t, and couldn’t, “get it”.

My heart soared when Steve came back to Apple, and the launch of the first iMacs in Bondi Blue changed the world. It was the begin­ning of the revolu­tion I always knew would come. My Bondi Blue Rev B iMac still works, and has a safe place in my house, as a remind­er of what change can look like.

As I sit writ­ing this on my 27″ I5 iMac, I am in awe of what great lead­er­ship can do. To say that I am inspired by Steve Jobs leaves it a little short.

So this year I’ll add October the 5th to my Mac cal­en­dar, next to January 24th, 1985, as a key date in my cal­en­dar. I’ll remem­ber and be inspired by Steve’s words and actions as a great lead­er, a great busi­ness­man, and a great per­son. I’ll try to make my life a little sim­pler and a little clear­er, fol­low­ing his lead, and I’ll say “Thanks for everything, Steve. We’ll miss you!”.

Doug Nix – Macintosh Evangelista

Author: Doug Nix

+DougNix is Managing Director and Principal Consultant at Compliance InSight Consulting, Inc. ( in Kitchener, Ontario, and is Lead Author and Managing Editor of the Machinery Safety 101 blog.

Doug's work includes teaching machinery risk assessment techniques privately and through Conestoga College Institute of Technology and Advanced Learning in Kitchener, Ontario, as well as providing technical services and training programs to clients related to risk assessment, industrial machinery safety, safety-related control system integration and reliability, laser safety and regulatory conformity.

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  • Thanks for the post. I was one of Guy’s ori­gin­al 50 on the list. I was always con­fused why I was added to the list – but I was an act­ive par­ti­cipant. It was one of the first times I recog­nized the power of the swarm. I actu­ally had lunch with Guy about 8 months ago and he could not tell me – but we had a good con­ver­sa­tion about that.

    • Dear drtax­s­acto,

      Thanks for the com­ment! Always good to con­nect with anoth­er Evangelista! Hey, maybe you can help me: I’m look­ing for a good qual­ity copy of the the EvangeLista logo (see my sig­na­ture on the post). The one I have is a small GIF. Ideally I’d like to find an AI format file, but even a hi-​res jpg or png would be bet­ter than what I have…

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